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ATLANTA SOCIAL SEASON MAGAZINE is a publication that was started by Gloria Lane, a former news anchor at WSB-TV. It serves as a clearinghouse for more than 200 organizations, who coordinate the scheduling of major corporate events and charitable functions through the magazine. Because Season is a quarterly, each issue is heavily used for a three-month time period.

Atlanta Social Season circulates around the Southeast and beyond, enjoying heavy exposure in the metro Atlanta market where it's available through numerous retail venues as well as on the newsstands. The city's spending power is enormous, with an estimated 55% of all retail sales and services coming from Atlanta residents and 45% from visitors living 200 miles or more outside the metro area. Atlanta Social Season is also distributed at Atlanta's plethora of mega malls, frequented by 51 million shoppers annually. It is additionally used by major real estate companies and agents to promote their listings and direct newcomers to some of the city's best resources.

With half of the country's population residing in 14 Southern states – concentrated predominantly in Georgia, Florida and Texas – Atlanta Social Season Magazine is a strong selling tool for advertisers, both locally and nationally. In fact, 90% of advertisers sign up for all four issues, year after year.

ADVERTISING INFORMATION

ATLANTA SOCIAL SEASON MAGAZINE reaches more than two million readers per quarter through subscriptions, newsstand sales and distribution in the guest rooms of leading hotels in Atlanta and throughout the Southeast, as well as at major resorts and on corporate jets. Atlanta Social Season is also heavily circulated by real estate companies in their newcomer kits.

READERSHIP

75% are ages 29-49
Average Income is $175,000
75% own their own homes
80% female readership


CIRCULATION
Readership: 2 million.

ADVERTISING DEADLINES

Season Magazine is published four times per year.

 Issue               Ad Deadline             
 Spring              February 10             
 Summer           May 5                 
 Fall                   August 4                 
 Winter              October 20              

PREFERRED POSITIONS are offered when available. Publisher will attempt to follow advertiser’s position requests.

FREQUENCY DISCOUNTS
will be determined by the number of insertions used within a 24-month period. Unfulfilled contracts or contracts cancelled prior to completion will be short-rated.

MULTIPLE PAGE DISCOUNTS
are available; please consult your sales representative or the publisher.

RETENTION OF MATERIALS: Advertising material will be returned upon request, within 60 days of publishing. Material will be retained one full year following its use. After one year, publisher is no longer responsible for this material.

INSERTS
: Atlanta Social Season Magazine can run pre-printed materials that meet required specs or can produce insert materials for client as quoted – cost for insertion delivered as requested.

PRINTING
: Text and covers are web offset. Atlanta Social Season Magazine is a direct-to-plate publication. It is perfect-bound.

PAYMENTS ARE DUE PRIOR TO PRINTING

4-COLOR PROCESS
: All four-color material must be accompanied by one finished proof. Publisher will pull a proof when one is not supplied, subject to charge. Some press gain should be expected.

STANDARD PAGE SIZE
: Three columns

PAGE SIZE

    • Trim size 8.25” x 10.875”
    • Keep live matter 1/2” from trim edges, top, bottom and sides
    • For full-page bleed spread ads:
         - Add 1/8” trim top, bottom and sides
         - Keep live matter 1/2” in from trim and gutter edge

AD DIMENSIONS

    (I) Standard Page Size - Three Columns.
    Double Truck 16.5 x 10.875” deep (1.25” gutter)
   *Full Page 8.25” wide x 10.875” deep
   *Full Page with 1/8” bleed 8.5” wide x 11.125” deep
   2/3 Page (vertical) 4.75” wide x 9.75” deep
   1/2 Page (horizontal) 7.25” wide x 4.75” deep
   1/2 Page (vertical) 3.5” wide x 9.75” deep
   1/3 Page (vertical) 2.25” wide x 9.75” deep
   1/3 Page (square) 4.75” wide x 4.75” deep
   1/4 Page (vertical) 3.5” wide x 4.75” deep
   1/6 Page (1/2 vertical) 2.25” wide x 4.75” deep
   1/6 Page (horizontal) 4.75” wide x 2.25” deep
   * Keep live matter at least 1/2” from trim edges, top, bottom and sides
   * Legibility of reverse type below 6 points cannot be guaranteed

DIGITAL DATA


Digital Proofs
: Supply hard copy proofs that match digital ad. Dye sublimation, Inkjet, Color lasers should conform to SWOP standards.
• If a standard SWOP proof for the ad is not supplied, Season will not be responsible for color matching.
Ads that are sent FTP or emailed need to have a hard copy mailed to Atlanta Social Season.

Media
: MAC/PC formatted; Zip, Jazz, CD-ROM

Media Labeling Requirements
: Phone number, return address, list of contents, advertiser, contact person.

Data formats
: Layout application files: QuarkXPress 6.5, 5.0, 4.0. All other applications please call for specific technical information.

Digital Imaging Format Requirements
: Images/Scans: Tiff, EPS, PSD, and PDF. Logos/Artwork: Tiff, EPS or PSD.

Fonts
: Postscript and opentype.

Digital Page File Instructions
: Build pages to trim size. Add 1/8” trim for full page bleeds. Use postscript or opentype fonts; do not apply style attributes to basic fonts. Include all fonts, images/scans, logo/artwork. Do not nest EPS files in other EPS files. Include fonts used in EPS files. Pantone colors should be in CMYK mode. Images and scans must be in CMYK mode with a resolution of 300 dpi at 3" x 5."

For more information and advertising rates,
please contact Gloria Lane at 770/998-1118 or
email info@seasonmagazine.com

SEASON MAGAZINE
3411 Kingsbere Trace, Marietta, GA 30062
(770) 998-1118 • FAX (678)302-8759