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| ABOUT SEASON MAGAZINE
ABOUT THE EDITOR GLORIA LANE: A Publisher with Purpose and Pride
Active in the community, Lane is a member of the Marietta Rotary Club, served as a founding member of the Outstanding Young People of Atlanta, a member of Leadership Georgia and the first female president of the Atlanta Press Club. She also got involved with a little thing called the Beastly Feast in its first year. Planning this fundraiser for Zoo Atlanta was an eye-opening experience, Lane said. "We had to beg a barbecue establishment to donate food and arrange to borrow a dance floor and get a band!" With no expense budget, Lane and the other volunteer committee members staged the event with success - and even made some money. Today, the Beastly Feast raises more than $1 million in one night. Gloria went on to chair other successful events, such as the Humane Society's Pedigreed Affair at the illustrious Piedmont Driving Club and a day-long seminar for AT&T, introducing new products to Atlanta women. Lane left television to be a stay-at-home mom and, eventually, a magazine publisher. Over the years, she'd grown weary of the negativity embraced by TV news with its mantra, "If it bleeds, it leads." She wanted to report on the positive. In 1981, against the advice of friends and colleagues, she launched Season Magazine to spotlight charitable events, dedicated volunteers and upbeat happenings in Atlanta. The response was so tremendous the magazine went from an annual to a quarterly. "In nearly 25 years, Season Magazine has never published a negative word," Lane says, "and we never will!" While the magazine continues to cover Atlanta's social scene, the editorial content has expanded to include profiles, celebrity interviews, fashion, travel, health & beauty, art, dining and home & design. "We are still keeping with the original mission but are broadening our scope," Lane says. SEASON MAGAZINE NEWS RELEASE Bridging the gap between print media and the Web, Season Magazine was the first in the country to offer interactive advertising. With the click of a mouse, Season readers can purchase selected items in the magazine online, from places like Lenox Square and The Forum to designer eyewear from LeStanne Opticiens. Each interactive ad is posted online under Interactive Ads. Web surfers can mouse over the interactive ads to view the products or services offered and click to get more details and make online purchases. SEASON MAGAZINE, 4343 Shallowford
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Season
Magazine is a full-color quarterly packed with fantastic
features and captivating photography that take readers one-on-one with
such superstars as Angelina Jolie, Catherine Zeta-Jones and Jessica Simpson,
as well as hometown heroes like consumer advocate Clark Howard.
Celebrating 25 years of continuous publication, this Atlanta-based
magazine provides colorful coverage of prominent people and places,
cultural and social happenings, chic shops and hot spots. Both entertaining
and informative, Season Magazine offers a unique mix
of content, from Buckhead’s black-tie bashes in the social
pages to the Caribbean’s best beaches in the travel spread.
Additional departments include fashion, health & beauty, home
& design, dining, weddings and art. And Season Magazine’s
comprehensive calendar of events keeps the jet-set hopping –
winter, spring, summer and fall.
Anchor-turned-publisher
Gloria Lane produces Season Magazine with amazing
aplomb, holding down the dual roles of editor and publisher.