Oval, square and rectangular diamonds have always come in standard cuts. Until now, that is. Simon G. Jewelry has introduced the exclusive LumièreTM Cut.

The revolutionary Lumière by Simon G. breaks all the rules. This unique, round-shaped design has 121 facets as opposed to the traditional cut of 56 facets, simply outshining all other diamonds.

“In designing the Lumière cut, it was a goal to create a style that was unique to the industry, but would not compromise the brilliance of the stone,” said Simon Ghanimian, president of Simon G. Jewelry. With exquisite detailing that can be seen by the naked eye, Lumière needs no special lights or devices to see the perfection. The numerous facets of this cut clearly emanate colors of the rainbow more than any other diamond. Every facet of Lumière is flawless in design and hand cut to the Simon G. Jewelry standards.

“My collection comes with precious diamonds in many hues. One color in a piece is never as exciting as a panorama of colors,” said Simon, who crafts both contemporary and traditional ring settings. In addition, Simon G. Jewelry carries the finest in neckpieces, earrings, bracelets and pendants. Simon selects his own metals – preferably 18 karat or platinum – and uses only natural colored diamonds imported from Belgium, Israel and India. In using the finest gems, each piece of jewelry is hand-finished with unique workmanship that includes intricate beadwork and engraving. Simon maintains a proud legacy of European craftsmanship while preserving strikingly reasonable prices.

The Simon G. Jewelry line is available at Nordstrom and private and independent retailers throughout the country. For more information, call 213/622-2660 or visit www.simongjewelry.com.